Mapúa’s bold step toward transforming hospitality and tourism education

Mapúa University, long known for its engineering and technological prowess, is charting a new course with the launch of its School of Hospitality and Tourism Management (SHTM)—a move that signals not only academic diversification but a deeper commitment to nation-building and global relevance.

In a rapidly evolving global economy where tourism and hospitality are critical drivers of growth, Mapúa’s entry into this space is both timely and strategic. The institution’s partnership with Ayala Land Hospitality and Seda Hotels sets a new standard for how industry-academe collaborations should function: synergistic, future-focused, and grounded in real-world experience.

With two newly introduced programs—Bachelor of Science in Tourism Management and Bachelor of Science in Hospitality Management—Mapúa aims to produce graduates who are not just academically competent, but also industry-ready. The promise of immersive internships, mentorship, and training across Ayala’s hospitality network ensures that students will graduate with both the theoretical foundations and practical skills demanded by the global market.

Beyond offering new degree programs, Mapúa’s SHTM represents a broader educational philosophy: one that embraces innovation, relevance, and global competitiveness. In an era when many institutions struggle to adapt to digital transformation and international standards, Mapúa continues to push the envelope by aligning its offerings with industry needs and future demands.

This bold expansion also challenges other higher education institutions in the Philippines to elevate their game. Tourism and hospitality are among the Philippines’ most promising sectors, yet education in these fields has often lagged in terms of industry alignment, global benchmarking, and innovation. Mapúa’s initiative could serve as a catalyst for raising the bar nationwide.

As we look to a post-pandemic world that increasingly values meaningful travel, personalized service, and sustainable tourism, the demand for agile, tech-savvy, and globally competent professionals will only grow. With the establishment of the SHTM, Mapúa positions itself at the forefront of that future.

In the end, this is more than just the launch of a new school. It is a reaffirmation of Mapúa University’s enduring mission: to educate not just for today’s jobs, but for tomorrow’s leadership.