EK bags international award for Best Retail Visual Merchandise Display

Enchanted Kingdom, the first and only world class theme park in the Philippines, won the highly-coveted International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Excellence Award for the Best Retail Visual Merchandise Display category during the IAAPA Honors 2024 held last March 3 at The Venetian Resort in Las Vegas, Nevada, USA. The IAAPA Honors 2024 recognized “innovative contributions that have propelled the global amusement and attractions industry forward.”

The International Association of Amusement Parks and Attractions (IAAPA) is the premier global trade association of the amusement and attractions industry. Based in Orlando, Florida, USA, IAAPA has been in existence for more than 100 years and counts on all global industry players such as Disney and Universal Parks as well as Enchanted Kingdom as members and include leading industry supplier companies, consultants and individual members from more than 100 countries all over the world. 

“This award further fuels our aspiration to be a world-class integrated attractions destination in Asia-Pacific. Gearing toward our 30th anniversary next year in 2025, we are committed to deliver new, fresh and innovative attractions and experiences to all guests as we consolidate and firm up our position as the Philippine leader in wholesome family leisure and entertainment and the pioneer world-class theme park in the country,” shared Mr. Cesar Mario O. Mamon, EK Chairman and President. 

EK’s official entry, “Eldar’s Specialty Shoppe”, is the flagship retail store featuring EK’s homegrown jolly and wise Eldar the Wizard. “This dainty crown jewel of a shoppe infused a lot of elements arousing the interest of  deeply curious millennials, the incredibly tech-savvy Gen Zs, and all other guests across various generations,” said Ms. Cherina S. Consunji, EK’s Head of Merchandise. 

The specialty shop also features the characters in The Enchanted Kingdom Story Musicale, EK’s original play starring the popular Eldar the Wizard and the twin princesses of Enchanted Kingdom,  Princess Victoria and Princess Madeline.