Crown Asia Unveils Novus Prime Residences: Ushering in a New Era of ‘New Generation Spaces’ at Villar City

Crown Asia, the premier developer of themed residential communities across Metro Manila and South Luzon, has officially launched Novus Prime Residences, a 25-storey condominium project designed for today’s new wave of homeowners and investors. The launch event, titled New Generation Spaces, also spotlighted two high-end residential developments under Brittany, set within the visionary urban megacity of Villar City.

Graced by executives, employees, and partners from across Vista Land, the event served as both a celebration and a strategic platform—highlighting Vista Land’s aggressive rollout of 40 new residential developments this year. Villar Group Chairman Manny B. Villar underscored the company’s mission of fulfilling the Filipino dream of homeownership, emphasizing, “We’re not just building what is needed—we’re building what’s next.”

The launch embodied the spirit of transformation and forward-thinking that defines Crown Asia and the broader Villar City initiative. The highlight of the evening was an immersive exhibit booth, offering guests a first-hand look at upcoming developments and a deeper understanding of the integrated lifestyle being shaped within Villar City.

UTown: A Knowledge and Innovation Hub at Villar City

At the heart of Villar City lies UTown, a 100-hectare academic and innovation district anchored by institutions like the University of the Philippines. Designed as a vibrant campus city, UTown merges education with enterprise through a dynamic ecosystem of classrooms, co-working spaces, research hubs, technology incubators, and student residences.

UTown goes beyond traditional learning—it fosters critical thinking, bold creativity, and sustainable innovation. With strong ties to industry leaders, government bodies, and homegrown startups, the district aims to transform academic excellence into real-world solutions, cultivating a thriving network of talent and technology.

Surrounded by lifestyle centers, cultural hubs, and green open spaces, UTown promotes holistic urban living where the lines between academia and everyday life seamlessly blur.

Novus Prime Residences: Built for Innovation and Inspired Living

Derived from the Latin word for “new,” Novus Prime Residences stands as a symbol of progress at the gateway of Villar City. More than just a residential tower, it is envisioned as a living space for the future—a nexus for innovation, commerce, and community.

Reflecting modern work-life trends, Novus Prime features flexible workspaces, modular retail areas, walkable greenways, and recreational zones. It’s designed to empower young professionals, entrepreneurs, students, and families to thrive in a dynamic and supportive environment.

Whether you’re a startup founder meeting potential investors, a student collaborating with mentors, or a creative professional launching your brand—Novus Prime offers a space where connections happen naturally and ambitions come to life.

Built around a “learn-live-lead” philosophy, the development caters to upwardly mobile residents who seek both prestige and proximity. It provides the convenience of a city lifestyle without compromising the upscale comfort and elegance Crown Asia is known for.

With the skyline as its horizon and innovation as its guide, Novus Prime Residences is more than a home—it’s where the future moves in.