Aboitiz Land is celebrating its 30th anniversary with a year-long campaign running from June 2024 to June 2025, showcasing exciting project updates, exclusive promotions, and a continued emphasis on corporate social responsibility (CSR). A key highlight of the celebration is the appointment of Rafael Fernandez de Mesa as the company’s new CEO, effective January 1, 2025. Fernandez de Mesa, a fifth-generation member of the Aboitiz family, brings over 15 years of experience at Aboitiz Land and a proven track record in driving growth. He succeeds David Rafael, who is retiring after five years of leadership, during which the company saw significant success, including record-breaking sales and digital advancements.
Leadership Transition and a Legacy of Innovation
Rafael Fernandez de Mesa returns to Aboitiz Land after leading Aboitiz InfraCapital’s Economic Estates, a portfolio that spans nearly 2,000 hectares. Under his leadership, Aboitiz Land is poised to continue its trajectory of growth, focusing on innovation and sustainability. Fernandez de Mesa’s vision aligns with the Aboitiz Group’s tech-driven initiatives, ensuring that Aboitiz Land remains at the forefront of sustainable, forward-thinking development in the real estate sector.
New Developments Offer Luxury, Convenience, and Nature
Aboitiz Land is also showcasing several new developments, including exclusive offers at The Villages at Lipa within the Aboitiz-owned LIMA Estate. This 49-hectare community offers a seamless blend of nature and urban living with distinct residential options: Meadow Village for premium homes, Sierra Village for spacious family residences, and Brook Village, ideal for professionals seeking work-life balance. Monthly amortizations start at Php 22.5K for Sierra Village and Php 9.4K for Brook Village, with extended downpayment terms of up to 48 months.
In San Juan, Batangas, the Seafront Residences offers premium residential lots, house-and-lot options, and Seafront Villas. Set along the picturesque Tayabas Bay, these homes range from 200 to 237 sqm, with amenities that include linear parks leading to the beach. For a limited time, those who book a Seafront Villa by November 20 can receive a Php 8K gift certificate or a Marshall speaker.
Another milestone is Aboitiz Land’s collaboration with Asmara Group to develop Foressa Mountain Town in Balamban, Cebu. This 257-hectare community, nestled within the West Cebu Estate, promotes an active lifestyle with scenic bike and hike trails, modern amenities, and eco-conscious design. The town will soon open the Asmara Foressa Bar and Restaurant, offering a fusion of local and Italian cuisine.
Commitment to Corporate Social Responsibility
As part of its anniversary celebrations, Aboitiz Land continues to prioritize environmental sustainability and community engagement. On September 28, 2024, the company led a successful coastal cleanup at Seafront Residences, where volunteers removed 255 kilograms of debris caused by the amihan (northeast monsoon). The initiative, part of Aboitiz Land’s SEALANDER Project, promotes marine conservation and sustainable living practices.
Additionally, Aboitiz Land opened a Pawikan Hatchery at Seafront Residences on September 7, 2024, furthering its commitment to wildlife protection. The hatchery provides a safe environment for sea turtle eggs, ensuring the survival of this endangered species. Through the Adopt-A-Hatchery program, the company engages local communities in marine conservation efforts.
Aboitiz Land’s Elevate AIDA program empowers women from underprivileged communities by providing them with digital skills for careers in AI data annotation. The program, which has graduated 37 women in San Juan, Batangas, and Cabanatuan, Nueva Ecija, expanded to Liloan, where 49 women graduated in September 2024. Recognized as a finalist for the League of Corporate Foundations Guild Awards, Elevate AIDA exemplifies Aboitiz Land’s commitment to creating meaningful social impact.
Reflecting on Three Decades of Growth and Innovation
Since its founding in 1994 with the development of North Town Homes in Cebu, Aboitiz Land has grown into one of the Philippines’ leading homegrown real estate developers. With landmark projects such as Seafront Residences, The Villages at Lipa, and Ajoya communities, the company has remained at the forefront of innovation in the industry. At the 2024 Asia CEO Awards, Aboitiz Land was named Technology Company of the Year, a recognition of its cutting-edge digital initiatives like the OneVecino platform, the Vecino App, and virtual tours, which enhance customer experience and operational efficiency.
Aboitiz Land’s commitment to tech-driven growth, sustainable living, and community impact has solidified its position as a leader in the real estate sector. As the company celebrates its 30th anniversary, it looks ahead to continued success, with new leadership, innovative projects, and an unwavering commitment to enriching the lives of Filipinos.
About Aboitiz Land
Aboitiz Land is a subsidiary of Aboitiz Equity Ventures, Inc. (AEV) and has over 30 years of expertise in developing vibrant, master-planned communities. With a legacy rooted in the Aboitiz Group’s commitment to business growth and community upliftment, Aboitiz Land continues to shape the real estate landscape in the Philippines. The company remains dedicated to innovation, sustainability, and creating thriving communities, in line with the Aboitiz Group’s vision of becoming the country’s first techglomerate.
For more information, visit www.aboitizland.com.
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